Today we will provide information and reviews about Posted by Clio Cloud 9: The Rise of the Lawyer Conference User?
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User conferences are very popular with Silicon Valley startups. Salesforce’s Dreamforce user conferences are legendary profitable affairs, but many other tech companies also host them to bring together an ecosystem of users.
Recently, user conferences have entered the field of legal technology. Avvo has sponsored the Avvocating roadshows and conferences for several years. And right now, I’m attending the inaugural Clio User Conference in Chicago. (Disclosure: Cleo covered my expenses for attending and reporting). So far, Clio has followed the lessons of successful user conferences with informative speakers, plenty of delicious food and various networking events, and staff ready to answer user questions.
Should lawyers participate in user conferences? Unsurprisingly, there was quite a bit of discussion among the usual suspects on Twitter. I can see both sides. On the one hand, if you’re swamped with work, taking time away from the office to attend a tech event is arguably pointless. On the other hand, since many of the users are lawyers, there are significant networking opportunities – and I wouldn’t be surprised if a few referrals resulted from this event. And most of the user questions I’ve heard reflect a sophisticated user base that’s looking for more performance enhancements—which is always a good thing.
But user conferences are also a great way for tech companies to show their appreciation for small business and individual customers. We don’t get much interest from most other legal vendors (the last time LEXIS or Westlaw wanted to win and dine me as a user – though as a blogger, I get a bit of a discount) and so white glove We do not receive Therapy at a conference (even if there is a fee to attend) is welcome for singles and small groups. Furthermore, it makes me wonder why bar associations don’t hold events like this. After all, as lawyers, we are clients of the Bar Association, but most café events are fancy affairs. Here, at the Clio conference, I was greeted by at least 6 Clio employees. I can’t remember the last time someone, not even a janitor or bartender, gave me the time of day. Nor does any community conference ask members for feedback on how to improve—another feature of the Clio conference. Of course, this exercise not only benefits the users, but also helps improve the product – and in that sense user conferences like Clio certainly have benefits for sponsors. But an improved product also helps users.
Are user conferences the future? Will they replace bar association events and tech shows? Probably not, at least in the short term. But over the next five years, this is one street of the market that I’m also looking to change. Live the user revolution!
