Today we will provide information and reviews about Next Friday Law: Marketing with Menus
Read the following article to get more information.
Buying legal services can be confusing. Sometimes – where the work is unpredictable, or the facts are unknown – vague information may be acceptable. But for jobs that are more commoditized or predictable, there’s no reason not to make prices available to consumers—if not on your website, then at least in the materials you distribute in your office.
While developing the right pricing structure can be difficult, once you’ve decided what kind of services you want to offer and what to charge, there are several tools that allow you to present the information in an attractive and professional format. First is CompareNinja, an online tool for creating web-based tables in CSS or HTML. Create Ninja is easy to use and offers a variety of skins to match your table with your website theme. Create Ninja is free for up to three tables of up to 10 rows/5 columns. Prices for tables and unlimited sizes range from $3 per month to $60 per year. Below is an example I created using the free version (note – services and prices are purely hypothetical):
For a table that looks good in print and online, I took a somewhat counterintuitive approach and searched for tools to create restaurant menus and stumbled upon MustHaveMenus.com. The service costs $15.00 per month, paid in full, and at this price, users have access to 3,000 different designs from which they can create an unlimited number of menus. I’ve put together a sample menu below – but there are many other customizable options. My sample menu is also completely problem-free according to the service description. There is enough space to add more details.
There are a few ethical caveats to keep in mind when it comes to menu pricing. Most importantly, the code of conduct prohibits bait and switch, which means you are bound by the prices you post on your website. Therefore, if you choose to publish a price list online, be sure to keep the prices up-to-date and include the necessary disclaimers for exceptions. Second, prices are subject to “reasonable charge” standards set by the bar – which can create problems with subscription services. In particular, several bar associations have found that subscription services that include so much notice that they ultimately provide no real value violate the prohibition against reasonable fees—because customers are being charged for a service that is not effectively provided.
As consumers spend more time on tablets and smartphones, pricing based on menus and other visual images of information becomes more important. Those lawyers who can get information about their services and prices in front of clients with maximum clarity and minimal words, will have a significant advantage when entering the mobile age. Legal services menu
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